We’re an independent label trying our very best to put the environment first. We believe in fair trade and sustainable development: respecting you with the best materials; respecting the people who make your clothes with dignified working conditions; and respecting the earth by limiting our impact on the environment.

Organic cotton uses less water and does not involve the use of chemicals. Organic farming uses natural methods, such as crop rotation, which benefit not only the soil but create biodiversity and promote good health and quality of life for animals, farmers and their communities.

Discarded plastic bottles are crushed, cleaned and made into polyester chips, which are melted and spun into yarn. This saves considerable energy in the manufacturing process, reducing environmental impact and saving plastic bottles from entering the ocean or landfill.

Regenerated cotton is derived from fabric waste from the cutting room, which normally ends up in landfill. It is re-spun and knitted into new garments. It reduces the land mass needed to grow new cotton, saves water usage and reduces the use of dyes and chemicals.

We’ve partnered with One Tree Planted to plant a tree for every item sold. Thanks to your purchases we have already planted trees in Uganda, the Amazon, India and Australia - to recover forests affected by the 2019-20 Black Summer Bushfires.

We screen print by hand – meaning less environmental impact due to using little to no electricity. We also use solar panels to power a lot of our machines. We only use inks and cleaning products that are organic and vegan (not tested on animals or containing any animal bi-products.

We dispatch all orders in 100% eco-friendly packaging. From cardboard and recyclable mailing bags to tissue paper and paper tape. All of it is organic, ethica, sustainable and reusable with not a single piece of plastic in sight.

Even the servers our website and emails are hosted on are powered by 100% renewable energy from the sun, wind and sea. In order to meet the UK’s commitment to reach net-zero emissions and end its contribution to global warming by 2050, businesses around the world must play their part.

Every one of us can make a difference, we can all do our bit.

Please wear your clothes for longer, look after them carefully and most of all recycle items properly for maximum impact!