Eco Inks vs Standard Inks
A lot of brands use ink which is harmful to the environment, this is called plastisol ink, which contains PVC and phthalates. It is widely used because it doesn’t dry quickly (which means longer print runs) and lays a thicker print (meaning less work). A little tip: if they don’t mention the ink, it’s probably not eco-friendly!
We use water based inks, which are eco-friendly, they don’t contain ozone-depleting chemicals such as CFC’s and HCFC’s, aromatic hydrocarbons or any volatile solvents. They don’t contain lead or any heavy metals. In fact, they don’t contain any toxic chemicals at all! Not even white spirits like other water based inks on the market. They are tested to make sure they wash well, just like any other ink. We’ve never had problems and neither has any of our customers.
The inks we use are approved by the Soil Association in the UK under the Global Organic Textiles Standards (GOTS) for use in Organic Textile processes. They are vegan and have not been tested on animals, nor contain any animal bi-products.
Organic Cotton vs Standard Cotton
Organic cotton is natural and renewable, it uses less water, uses no fertilisers or chemicals compared to standard cotton. Its production encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. Waste from the cotton ginning process is also recycled for the animal feed industry.
Organic cotton clothing is better for the environment, better for textile workers, better for farmers and better for you.
Regenerated Cotton vs Standard Cotton
Regenerated cotton yarn is derived from cotton waste from the cutting room, which is normally destined for landfill. This saves energy, water, dyes, emissions and land mass needed to grow new cotton; saving the use of pesticides and fertilisers as a result.
Regenerated cotton saves thousands of litres of water, dyes and chemicals per item.
Recycled Polyester vs Standard Polyester
Polyester is still a very important and durable material in the textile industry, however it is not sustainable. It increases the softness, quality and longevity of an item, meaning your clothing will last. It is made from polyethylene terephthalate (PET), the most common type of plastic in the world. However, recycling these bottles into polyester stops them from entering our oceans and landfill. It also takes less resources to make than standard polyester.
We highly recommend the use of a Guppy Friend Wash Bag while washing your clothes, this reduces any plastic microfibres from entering our water systems.
Eco-Friendly Process vs Standard Process
We are now proud to announce that all our T-shirts are now made using an Eco-Friendly Process. This means 7x less water than the average for clothing manufacturers, saving 24 million gallons a week. Any water they do use goes through a filtration system that allows it to be recycled. Solar energy is used to power their sewing and cutting facilities, motion-sensor LED lighting and there are skylights throughout each building. The factory produces almost no landfill waste because they recycle pretty much everything that can’t be turned into a tee. Excess fabric is recycled into a number of things like baby bibs or stuffing for upholstery. Nothing goes to waste!
Every one of us can make a difference, we can all do our bit.
Please wear your clothes for longer, look after them carefully and most of all recycle items properly for maximum impact!